Zanzibar City College of Hospitality | Technology and Management

Tourism Marketing

Course Description

Marketing in the tourism industry has become more professional and aggressive. The tourism industry has become increasingly competitive, both in Tanzania and abroad, with consumers having a far greater choice of products and services than ever before. Learn the skills and techniques needed to discover what tourism consumers want (market research). Learn how to develop suitable offerings (product development) by telling consumers what is available (promotion), as well as telling consumers where they can buy the offerings (place).

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    On completion of the programme, students should be able to:

    • Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (business and services) in the context of location, resources and markets.
    • Analyse frameworks to provide both theory and practical tools of information in Business and Tourism Marketing.
    • Understand the linkage between competitive dynamics, macro and micro economics and the economic benefit to the tourism industry.
Students typically complete their studies within 9 Months.
Our course leads to the awarding of a Certificate. This qualification recognizes the graduate’s capacity for initiative and judgement across a broad range of management functions.

Requrement and Terms

No Required prerequisite but should be able to speak and write English Language

Please ensure that “ALL PAYMENTS” due for the College are paid through the bank for safety and convenience.

BANK DETAILS

Bank Name: CRDB Bank

Account Number: CRDB Bank

Account Name: Zanzibar City Colllege

MODE OF PAYMENT:

1. Direct Payment: This is payment made by directly depositing all fees straight into our bank account through any CRDB Bank near you. Please return the Bank Slip to the College Account Office after making a deposit. It will be used as proof of payment.

2. Mobile Payment: This is payment made to the College CRDB Bank account through mobile money services, be iCRDBt M-Pesa, Tigo Pesa or Airtel Money. Please DO NOT DELETE the completion message after the transaction completes for it is to be used as proof of payment at the College Account Offices

Instructions

Eligible students are required to complete the Student Instalment Payment Note enrolment process on line. The enrolment period opens when registration begins and ends the second Friday of a term.

The Online Installment Payment Plan enables students to pay the term tuition, fees, and housing charges less any aid disbursed, over THREE equal installments during the semester. An online agreement between the student and Teachers College must be electronically completed on the ZCC portal

  • A payment of 1/3 of their total charges is required on line (electronic check or bank/credit card) to complete the enrolment process in the payment plan.
  • The remaining balance of tuition is to be paid in two instalments by the required payment dates.

Email notifications are sent to the email address on file before each instalment payment date. Students need to keep their email address current with Zanzibar City College.

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