Zanzibar City College of Hospitality | Technology and Management

Certificate in Digital Marketing

Course Description

Digital marketing is a crucial component and a driving force in the marketing strategies of companies across the world. With the increase in demand for digital marketing services, it’s time to enhance your career opportunities with the help of a Fundamental Digital Marketing course.

“Introduction to Digital Marketing” course will teach you the fundamentals of digital marketing and how to apply it to your campaigns and promotional efforts effectively. We will train you to use several digital marketing tactics to reach your target audience.

Explore Our Courses Bellow

There are many benefits associated with enrolling in our digital marketing courses online. For example, you will learn how:
  • to establishing a personal or company web presence and kick-starting your digital marketing journe
  • to optimise content for search engines, use social media platforms, and carry out online marketing and advertising across various services.
  • to monitor and improve campaigns by exporting custom reports from digital marketing analytics platforms to review campaign performances.
Digital Marketing is the future of industry and commerce in today’s society, with more and more businesses relying on technology and the internet to make a profit. As a graduate of our digital marketing course, you’ll have a wide range of skills that will help to set you apart from the rest in a competitive job market.
  • Identify fundamental concepts of digital marketing, including advantages, limitations, and planning
  • Recognize various web presence options and how to select appropriate keywords for search engine optimization
  • Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing.
  • Recognize how effective social media management assists in promotion and lead generation
  • Use a social media management service to schedule posts and set up notifications
  • Understand and use digital marketing analytics services to monitor and improve campaigns
Students typically complete their studies within 4 weeks.Taking our digital marketing courses online allows you to determine the pace of your studies. If you’d like to fast track your studies, it’s possible to complete this course in a matter of months. Alternatively, you can take your time, with a maximum of three years allowed in which to graduate.
Our digital marketing course leads to the awarding of a Certificate. This qualification recognizes the graduate’s capacity for initiative and judgement across a broad range of technical and management functions. Cerfificate holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organizing others in the workplace.

Requrement and Terms

There are NO previous work or education requirements for entry into our digital marketing training course.

Please ensure that “ALL PAYMENTS” due for the College are paid through the bank for safety and convenience.

BANK DETAILS

Bank Name: PBZ Bank

Account Number: PBZ Bank

Account Name: ZCC

MODE OF PAYMENT:

1. Direct Payment: This is payment made by directly depositing all fees straight into our bank account through any CRDB Bank near you. Please return the Bank Slip to the College Account Office after making a deposit. It will be used as proof of payment.

2. Mobile Payment: This is payment made to the College CRDB Bank account through mobile money services, be it M-Pesa, Tigo Pesa or Airtel Money. Please DO NOT DELETE the completion message after the transaction completes for it is to be used as proof of payment at the College Account Offices

Instructions

Eligible students are required to complete the Student Instalment Payment Note enrolment process on line. The enrolment period opens when registration begins and ends the second Friday of a term.

The Online Installment Payment Plan enables students to pay the term tuition, fees, and housing charges less any aid disbursed, over THREE equal installments during the semester.

  • A payment of 1/3 of their total charges is required on line (electronic check or bank/credit card) to complete the enrolment process in the payment plan.
  • The remaining balance of tuition is to be paid in two instalments by the required payment dates.

Email notifications are sent to the email address on file before each instalment payment date. Students need to keep their email address current with Zanzibar Career Institute.

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